NFT Promotion Strategy: How to Make the Most of Your NFTs

Non-Fungible Tokens (NFTs) are a big business. Many individuals and companies are trying to capitalize on NFTs to get staggering amounts of money. Have a look at the following examples:

CryptoCrisp, the world’s first virtual flavor was introduced by Pringles on March 17, 2021. Now, this digital asset is valued at 2,000 USD on NFT marketplaces.

Pizza Hut launched and sold for 8,824 the first in the world non-fungible pizza. The company has already announced that they are planning to sell more non-fungible pizza slices.

“Stay Free”, an NFT art by Edward Snowden was sold in the Ethereum blockchain network for 5.5 million USD.

They are promising. However, with the market growth, the competition level is increasing, too. To profit from an NFT token, one needs to understand how it works and know how to promote it correctly.

What Are Non-Fungible Tokens?

A non-fungible token is a unique digital asset. It acts as a certificate of ownership of any virtual or physical asset:

  • A video
  • An image
  • A tweet, and similar.

A non-fungible token is a one-of-a-kind cryptographic item. It cannot be interchanged with another item without sacrificing the value of any of them. Non-fungible tokens are stored in a blockchain.

NFTs are very versatile. They can be used for anything. Companies use this one-of-a-kind virtual money to buy and sell digital files but there are other ways to use these assets.

For example, you can use them to represent clothes, shoes, accessories, or other fashion items. You can use them to represent virtual real estate property or just anything. However, to make your NFT project work for you, you need to promote it correctly.

Find a Good Marketplace to Sell Your NFT

First of all, you need a place where you will be selling your NFT. There are many of them, however, all of them are different. Here are the main features to pay attention to when choosing a marketplace for your NFT:

  • Volume and liquidity: these metrics show whether the marketplace is popular.
  • Transaction fees: they might vary from 1% to as much as 15%. The difference influences your profitability directly.
  • Functionality: a good marketplace offers all needed functions for both users and artists.

As soon as you have found the right marketplace, you can start your marketing campaign.

Do not limit yourself to one marketplace only. List your NFT on several marketplaces.

Community Is an Important Part

Communication is an inseparable part of any marketing campaign. Start with building a strong community around your NFT.

How to make it? Become an expert in NFT.

NFTs are still new to the market. People want to know about them as much as possible. You can start sharing educational content and inform people about what NFTs are, their pros and cons. Post the content on relevant platforms such as:

  • BitcoinTalk
  • Telegram
  • Facebook
  • Reddit, and similar.

Influencers Can Be Helpful

Do not forget about influencer marketing. Those who have many followers can help you to boost your sales and, accordingly, revenue. Find relevant influencers and find a way to make them mention your NFT in their media.

Email Marketing Is Efficient

Email marketing requires some creativity. Keep your prospective clients informed about all your activities and updates. Organize sales. Avoid being boring, create powerful CTAs.

AMA Sessions Grow Trust

AMA (Ask Me Anything) sessions are a popular and efficient way to communicate with your community. During an AMA session, people can ask you about your NFT, about NFTs in general, NFT marketing, or any related topic. You can even award participants.

Content Marketing Will Help You Make Your Brand Visible

Content is an efficient way to increase brand awareness among potential clients. To make content work for you, make sure it complies with the following requirements:

  • It is written in a simple way. An average user shall understand it without complications.
  • Use infographics. They attract users and improve the reading experience.
  • It shall be credible. Research properly the topic you are writing about.
  • Don’t forget about educational blog posts. They will help you to increase traffic.
  • Publish interviews with niche leaders. Their experience and opinions are always valuable.
  • Publish NFT marketing life hacks.

SEO Helps to Increase Visibility

If your brand is not visible in the search, you won’t be able to sell your NFTs. You need to maintain organic visibility in a specific niche. When NFT buyers look for an NFT to buy, they use search engine suggestions. So, developing and implementing a correct SEO strategy is crucial. If you doubt whether you can handle it (in most cases, it is impossible for an individual), it is recommended to partner with a reliable SEO agency. In the long run, it might be your most profitable investment.

Press Releases Are a Powerful Tool

Press releases are a powerful tool in any marketing campaign. Search for relevant media and have them broadcast the launch of your NFT. Make your NFT project famous.

Conversion Rate Optimization Shall Be Performed Correctly

Now, when SEO has brought users to your website, it is time to take care of CRO. CRO’s main function is to make users buy your product.

Perform enough testing. Check whether your website has a section with customer testimonials and user feedback. Add some pop-ups for more user engagement. These details shall be always present in a proper NFT marketing campaign.

Bottom Line

The NFT market is still developing. There are a lot of opportunities to capitalize on this rising trend. While many companies are just getting acquainted with NFTs, you have a chance to get ahead and grab your piece of the pie by using a comprehensive NFT promotion strategy.


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