Most of the current blockchain development projects try to solve different problems in finance, data storage, and money transactions. A few blockchain projects deal with other essential areas, such as digital advertising. That’s why the Basic Attention Token (BAT) has caught the attention of crypto enthusiasts and investors.
BAT powers a digital advertising platform that leverages blockchain technology to reward users for their attention fairly. At the same time, the platform provides advertisers with a higher ad profit. How is this token performing in the crypto market? Should you consider it for your investment portfolio? Will BAT increase its value in the coming years? Our following BAT price prediction answers these questions.
What Is BAT Token?
As mentioned, BAT is a token used to reward consumers in exchange for their attention to online ads. This token runs on the Ethereum blockchain. But how does it work? First, we should understand what problem with online advertising BAT is trying to solve.
Online advertising is a multi-billion dollar industry. However, most people were used to other advertising channels like flyers, billboards, and broadcast ads. To get the attention of potential consumers, online advertising companies tried different formats such as pop-ups.
Finding the correct format for online advertising has not been easy. Most people find pop-ups irritating. The result is that most potential consumers close such ads as soon as they pop up. Another concern for most online is privacy.
Some websites and social media platforms monitor the behavior of online users. These sites analyze their online searches to send targeted ads. In some cases, these sites sell personal data to large advertising agencies. Although such activities are not illegal, many users regard them as unethical.
The Brave browser tries to solve the above problems with online advertising. This browser blocks ads and trackers by default to protect users’ privacy. It also supports BAT as a utility token. People can choose to watch ads on the Brave browser, for which they get a small payment.
The so-called Brave Payments system measures a user’s ad consumption on the browser. It automatically calculates the monthly payment for each user. The unit of reward in this system is BAT. Advertisers can buy advertising space using this digital token also.
BAT Price History
The initial coin offering (ICO) for the BAT project took place on May 31, 2017. It has been one of the most successful ICOs ever, raising $35 million in less than 30 seconds. The price per BAT token was $0.16 during the ICO. It fell to an all-time low at $0.06621 on July 16, 2017 (as per CoinMarketCap). The price of the token recovered quickly. By August 31, 2017, it was trading at $0.2922. The remainder of 2017 witnessed a series of minor peaks and troughs.
At the start of 2018, BAT began gaining value rapidly. It was trading at $0.892 on January 8, 2018. However, this price hike was short-lived. The BAT price soon dropped and fluctuated between $0.10 and slightly over $0.40 for the next three years.
Like with many other cryptocurrencies, the start of 2021 signaled a turning point for the BAT price. The BAT token was trading at $0.204 on January 1, 2021. By the end of this month, each BAT had a price of $0.3151. By February 28, BAT was trading at $0.5822. This upward trend continued through March and the first week of April, reaching $1.5336 on April 8.
Then, a downward trend ensued, bottoming at $0.4671 on July 19, 2021. The BAT token began gaining value again, reaching $0.9822 on September 4, 2021. But by September 27, the BAT price had fallen to $0.5837. The last quarter of 2021 has witnessed a significant appreciation of this token. On October 29, it was trading at $1.243. A few days later, on November 7, the price per BAT token was $1.2696. On November 28, the BAT price set its all-time high at $1.91.
At the time of writing, the BAT price was $1.11. BAT occupies the #70 position of cryptocurrencies per market capitalization. What are the prospects for this digital asset? How will the BAT price behave in the coming years? Let’s look at the BAT token price prediction that our team of analysts has prepared.
BAT Token Price Prediction 2024
Toward the end of 2024, the ongoing bear market will likely be over. There will be favorable conditions for the BAT price to increase, possibly reaching $1.36. However, not all analysts are so optimistic about this coin’s future. For instance, Digital Coin Price predicts an average BAT price of just $0.58 in 2024.
BAT Token Price Prediction 2025
According to Crypto News Z, the BAT price could reach $1.5 in 2025. Gov.Capital has a significantly more optimistic prediction with a BAT price exceeding the $3 line. In contrast, Digital Coin Price predicts an average BAT price of $0.70 throughout 2025.
BAT Token Price Prediction 2026
By the end of 2026, the BAT price will probably be around $1.55, according to Crypto News Z. This prediction is in line with Wallet Investor’s forecast, which predicts the same BAT price in 2026. For its part, Digital Coin Price expects the BAT price to decrease in 2026, being $0.64 on average in 2026.
BAT Token Forecast for Long Term
It isn’t easy to produce an accurate price prediction for BAT beyond 2026. However, some analysts have ventured to make long-term predictions for this token. For example, DigitalCoinPrice predicts a BAT price of $4.87 by the end of 2028. According to our technical analysis, BAT could be trading at $7 by the end of 2030.
Should I Invest in the BAT Token?
The Basic Attention Token is a project that addresses a relevant problem with a simple yet effective solution. Because of its applicability, buying BAT tokens could be a good investment. Bear in mind that cryptocurrencies are highly volatile. It means that price predictions, especially long-term predictions, may not accurately reflect reality sometimes.
Where Can I Buy the BAT Token?
Several crypto exchanges list BAT for trading. For fast and hassle-free transactions, you can use LetsExchange.io. Our platform allows you to swap more than 2000 cryptocurrencies for BAT tokens.
Disclaimer
Please keep in mind that the above information is based exclusively on our observations and is provided for informational purposes only. It doesn’t constitute any kind of financial advice nor represents an official forecast. Cryptocurrency is a highly volatile asset, and you are investing in it at your own risk.
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